http://www.badgermedia.com.au/authors/author-161.html
is based in Los Angeless and is partof M&Cf Saatchi Worldwide. It created “The Best Placre in the Universe - New Earth” , which drew the ire of some in the tourismj industry for its use of large aliens to toutNew Mexico. But stated officials maintained that itgot people’s attention and used the limited marketing funds available to the states effectively. The campaign won a Platinum 2007 Adriamn Award for travel marketing It took a witty approach by havinyg thealiens golfing, fishing, mountain biking and soaking in hot springs at Ojo Caliente.
was selected from amon g 16 agencies that bid for the More out-of-state firms bid this year than ever said Martin Leger, advertising managedr with the Tourism Department. Before Saatchi got the current contract, it had been held for 14 yearz byof Albuquerque, which was one of the bidderes for the new Michael Cerletti, secretary of said Saatchi’s presentation was considered by staff to be the best based on the state’s imags as the Land of Enchantment. “Theit ongoing association with the Department and staff also gives us the opportunitu to move quickly into ournext campaign,” Cerletti “We don’t want to lose any momentumj in these tough economic times.
” Legere said the new campaign will get back to promotingh more tradtional New Mexico attractions, culture and outdoor settings. "But it will still be striking and interestinyand different," he As for the alien Leger said their visit has come to an end. "They have gone home, but as they went they spread the news aboutNew Mexico," he Most of the $3 millionj will be used to develop, produce and purchaser ads for national magazines, and also to crate a new onlined campaign and television and radil spots.
The contract is for one year, but it can be extended for up to threeadditional years, at which time a new request for proposals for advertising services must be There’s no word on the theme for the new Saatchi and the Tourism Department will beginm formal planning in the fall. Saatchi’sz partner agency, , will continue to handle media planning and buyiny forthe department. M&xC Saatchi Worldwide is one of the largest independent agencyh networks inthe world. M&C Saatchi Los Angeles was establishedin 2003. It has created campaigns for , British Airways, , Keteol One Vodka and the U.S. Department of Commerce.
Friday, September 10, 2010
Thursday, September 9, 2010
Rosh Hashana service, meals at Chabad House for students - RocNow
http://up.damasgate.com/index.php?s=D&c=14
Telegraph.co.uk (blog) | Rosh Hashana service, meals at Chabad House for students RocNow “It's home-based for the meal and synagogue-based for the religious services,†Fine said. But for some people, “home†will have to be modified to mean a ... Theme of Jewish holiday meal is sweetness Jews mark a new year with Rosh Hashana celebration Orlando Residents, Students and Tourists Prepare for Rosh Hashanah 2010 |
Tuesday, September 7, 2010
Queen's pays $2.5M to settle Feds' claims - Austin Business Journal:
http://www.linkyers.com/index.php?s=D&c=489
million to settle lawsuits thatalleged Hawaii’sd largest hospital overbilled government healtbh care programs for prescription federal prosecutors said Wednesday. The settlement was the result of two whistleblowerf lawsuits brought by formerpharmacy technicians, who alleged that Queen’x overbilled the state’s Medicare and Medicaid programs, as well as the federal health insurance program for military dependents, according to a news release from U.S. Attorney Edward H. Kubo Jr. The lawsuitsa were filed under the federal and state FalsreClaims Acts, which allow the government to claim up to triplde the damages, plus for submitting false claims to government programs.
The two former employees allege Queen’es submitted fake bills for anti-psychotic medicationx that were dispensed by the hospital pharmacy from 1999 to 2002 and were authorizecd bya doctor, but not necessarily by a as required. The hospital was also accusedd of billing from 1999 to 2006 for serviceas provided by medical residents who were supposed to be supervisef byother doctors, but that the supervision did not occur, Kubo’e office said. Under the settlement, Queen’s paid $2 millio n to the federal government, which shared $400,000p of the proceeds with the twoformer employees, and $500,0000 to the attorneys for the two employees.
Queen’sd will also maintain a compliance program to ensurew its billings conform to the rules for five yearas under a corporate integrit agreement withthe U.S. Departmenr of Health and Humanb Services. Queen's issued this statement: " denies any intentional but after five years of discussions and negotiations with the has agreed to settle this matter so that its resources may be spent on providing quality health care rather than onlegal
million to settle lawsuits thatalleged Hawaii’sd largest hospital overbilled government healtbh care programs for prescription federal prosecutors said Wednesday. The settlement was the result of two whistleblowerf lawsuits brought by formerpharmacy technicians, who alleged that Queen’x overbilled the state’s Medicare and Medicaid programs, as well as the federal health insurance program for military dependents, according to a news release from U.S. Attorney Edward H. Kubo Jr. The lawsuitsa were filed under the federal and state FalsreClaims Acts, which allow the government to claim up to triplde the damages, plus for submitting false claims to government programs.
The two former employees allege Queen’es submitted fake bills for anti-psychotic medicationx that were dispensed by the hospital pharmacy from 1999 to 2002 and were authorizecd bya doctor, but not necessarily by a as required. The hospital was also accusedd of billing from 1999 to 2006 for serviceas provided by medical residents who were supposed to be supervisef byother doctors, but that the supervision did not occur, Kubo’e office said. Under the settlement, Queen’s paid $2 millio n to the federal government, which shared $400,000p of the proceeds with the twoformer employees, and $500,0000 to the attorneys for the two employees.
Queen’sd will also maintain a compliance program to ensurew its billings conform to the rules for five yearas under a corporate integrit agreement withthe U.S. Departmenr of Health and Humanb Services. Queen's issued this statement: " denies any intentional but after five years of discussions and negotiations with the has agreed to settle this matter so that its resources may be spent on providing quality health care rather than onlegal
Monday, September 6, 2010
MySpace slashes international staff - Pacific Business News (Honolulu):
http://www.ciydc.org/article/The-American-tuning---.html
The move to reduce internationap employment by 150 comes on the heelss of the announcement that MySpace is cuttintgits U.S. jobs by 30 percent, or abour 420 jobs. MySpace last monty was passed in globakl market share byPalo Alto-based , but still leads in the number of unique visitorzs to its Web site in the U.S. MySpace CEO Owen Van Natt a was hired in April to try to revive the socia lnetworking site. The division that includes MySpacee postedan $89 million loss in the most recenr quarter. "As we conducterd our review ofthe company, it was cleaer that internationally, just as in the U.S.
, MySpace'e staffing had become too big and cumbersome to be sustainabled in current market conditions," Van Natta said in a statement After the jobs cuts, MySpace will have about 1,150 workers, compared to Facebook's global work force of aboutt 850.
The move to reduce internationap employment by 150 comes on the heelss of the announcement that MySpace is cuttintgits U.S. jobs by 30 percent, or abour 420 jobs. MySpace last monty was passed in globakl market share byPalo Alto-based , but still leads in the number of unique visitorzs to its Web site in the U.S. MySpace CEO Owen Van Natt a was hired in April to try to revive the socia lnetworking site. The division that includes MySpacee postedan $89 million loss in the most recenr quarter. "As we conducterd our review ofthe company, it was cleaer that internationally, just as in the U.S.
, MySpace'e staffing had become too big and cumbersome to be sustainabled in current market conditions," Van Natta said in a statement After the jobs cuts, MySpace will have about 1,150 workers, compared to Facebook's global work force of aboutt 850.
Saturday, September 4, 2010
IRS slips on taxpayer service - Business First of Buffalo:
http://www.dexterity.ru/?p=207
For example, the chances of taxpayersz getting assistance throughthe agency’d toll-free lines have dropped dramatically. In fiscal 2007, 87 percentr of taxpayers who sought to speak with an IRS representativre on the assistance line were able todo so. In fiscaol 2008, however, that number fell to 53 The IRS has reducedits “level of goal for fiscal 2010 to 71.2 percent. The IRS attribute last year’s poor numbers to a spike in calls about economistimulus payments, but Nationalk Advocate Nina Olson said, “That is small comforr to taxpayers who need assistance, and it does not bode well for taxpayere compliance.
” Olson’s report to Congress also recommended regulating federall tax preparers who are not certified publif accountants, attorneys or enrolled agents. Investigationas have shown that these tax preparers oftenbmake mistakes, usually resulting in tax underpayments. These preparerw should be subject to initial testint and continuingeducation requirements, Olson said, and the IRS should step up its enforcement efforts against tax preparersx who fail to perform due diligenced or consciously help taxpayers avoid payin the correct amount of taxes.
For example, the chances of taxpayersz getting assistance throughthe agency’d toll-free lines have dropped dramatically. In fiscal 2007, 87 percentr of taxpayers who sought to speak with an IRS representativre on the assistance line were able todo so. In fiscaol 2008, however, that number fell to 53 The IRS has reducedits “level of goal for fiscal 2010 to 71.2 percent. The IRS attribute last year’s poor numbers to a spike in calls about economistimulus payments, but Nationalk Advocate Nina Olson said, “That is small comforr to taxpayers who need assistance, and it does not bode well for taxpayere compliance.
” Olson’s report to Congress also recommended regulating federall tax preparers who are not certified publif accountants, attorneys or enrolled agents. Investigationas have shown that these tax preparers oftenbmake mistakes, usually resulting in tax underpayments. These preparerw should be subject to initial testint and continuingeducation requirements, Olson said, and the IRS should step up its enforcement efforts against tax preparersx who fail to perform due diligenced or consciously help taxpayers avoid payin the correct amount of taxes.
Friday, September 3, 2010
What's that sound? Student loan debt tick, tick, ticking up. - Washington Post
http://www.winroadcrystal.com/house-prices-fall-04-percent-in-november-reuters-uk/
New York Times (blog) | What's that sound? Student loan debt tick, tick, ticking up. Washington Post Now there's another clock, only this one is online, ticking away the amount of student loan debt being amassed by college students and their parents. ... Students make history with loan debt Student Loan Debt Outpaces Credit Card Debt in US Student Loan Debt Clock Ticks Past $848 Billion |
Wednesday, September 1, 2010
Consumer technology PR firm grows by staying on course - bizjournals:
http://blog-gmccars.com/Yukon/Yukon_base
As director of interactive mediaat Miami-based consumer technology retailer , Paul was chargecd with promoting the company’s 10-year-olcd annual PC Charity Race at the Consumer Electronicx Show in Las Vegas. Yet, writerds and bloggers who cover the show can be ajaded lot, growinyg bored with aging or stale events, he So, four years ago, Paul hired Miami-basecd , a public relations firm focusefd solely on technology and consumer electronics. The event it stagedx drew longtime attendeesand first-time spectatora alike, Paul said. “They’re very in touc h with the gadget industry, and that served as a launch vehicle forour promotions,” Paul said.
“We don’t see too many firms that specializein gadgets. Especiallyh in this economy, they generalize or take what theycan get. Max has stucj to his ground and does what he does While some marketing shops focusedon retail, automotive, real estate or constructionj anxiously await a turn in the market, Max Borgez has inked 23 new clientw since January. The firm promotes gadgetx of allkinds – from personal computers to tech devices to video and iPod accessories. Client namesx – Terry Demco’s LLC, Pee Wee PC or FINIzS – may not be householde names. But, many of the productas are on the leading edge ofconsumedr demand.
MSI Desktop manufactures netbook computers. Joby makes digitapl and video camera accessories, like the Gorillapod line of cameraz stands. iSkin creates casesz for iPhones, BlackBerrys, laptopsa and other devices. The PR firm had $2 milliom in revenue last year. This it should earn near $2.5 said principal and founder Max 43. And all this is from an executive whoclaims “zero PR background.” “The magicv formula is our focus on being the best at one maximizing press for consumer electronics,” he “The typical firm will handle 40 clients from different industriez and different media.
Teams don’t work Because we only handle gadgets, we have an incrediblyg efficient machine.” The move toward consumer technology happenedsin 2007. Borges had a realization: The 20 perceng of his clientswho weren’t gadgetxs were giving him 80 percent of the So, he repositioned the firm as tech “All of a sudden, the weight was lifted off us. It just got that much And that year, we grew 74 percent,” he said. He may not be a PR guy, but Borgews knows marketing. An upstarft marketing firm he launched in 2002 handled advertising work for inMiamio Lakes. He then sold sponsorships for the Independenf MusicWorld Series.
He said general PR and consumefr technology PR arequite different. With a service industry or other product, publicistxs must write and distributepress releases, and folloqw up with the media. It can be an arduous Yet, when he sent demo CD/DVD burners or leading-edge headphones to media covering the audioor high-ensd consumer markets, the products landed on G4 TV and . Clientss have been placed on “Fox and and “The Morning Show.” Borgew has had products in two successive issuesof O, The Oprahg Magazine. One magazine did a holiday buyers’ guide and included 16 client products. Cool stuff drawes attention, he says.
Put a Balanza luggagew scale into aTV host’s or print journalist’a hands, and they’ll show it off. “It’s just, ‘Here’s the Do you want to writer about it?’” he said. High-profile placements help him secure monthly retainers rangingfrom $5,500 to $15,000, he noted. Borgex no longer serves as firm rainmaker. That task falls to Davir Hernandez, a former co-worker and director of salexs and trainingat . Borgese brought on account supervisors Matt Shumate and BrianMetcalrf – both veterans and detailed “executers” who oversee 10 accounty executives.
Borges now is looking for more Next up: a wider profile of consumer products, like the EZ Grill or the Balanzaz scale, to fuel growth beyond technology without leaving the consumer category. “We’ve been growing fast. We’ve been on a nice he said. “To grow at double digits over the next few year s may mean bringing in somenew markets. As long as it worka and we can be the bestat it, that’s what will make us
As director of interactive mediaat Miami-based consumer technology retailer , Paul was chargecd with promoting the company’s 10-year-olcd annual PC Charity Race at the Consumer Electronicx Show in Las Vegas. Yet, writerds and bloggers who cover the show can be ajaded lot, growinyg bored with aging or stale events, he So, four years ago, Paul hired Miami-basecd , a public relations firm focusefd solely on technology and consumer electronics. The event it stagedx drew longtime attendeesand first-time spectatora alike, Paul said. “They’re very in touc h with the gadget industry, and that served as a launch vehicle forour promotions,” Paul said.
“We don’t see too many firms that specializein gadgets. Especiallyh in this economy, they generalize or take what theycan get. Max has stucj to his ground and does what he does While some marketing shops focusedon retail, automotive, real estate or constructionj anxiously await a turn in the market, Max Borgez has inked 23 new clientw since January. The firm promotes gadgetx of allkinds – from personal computers to tech devices to video and iPod accessories. Client namesx – Terry Demco’s LLC, Pee Wee PC or FINIzS – may not be householde names. But, many of the productas are on the leading edge ofconsumedr demand.
MSI Desktop manufactures netbook computers. Joby makes digitapl and video camera accessories, like the Gorillapod line of cameraz stands. iSkin creates casesz for iPhones, BlackBerrys, laptopsa and other devices. The PR firm had $2 milliom in revenue last year. This it should earn near $2.5 said principal and founder Max 43. And all this is from an executive whoclaims “zero PR background.” “The magicv formula is our focus on being the best at one maximizing press for consumer electronics,” he “The typical firm will handle 40 clients from different industriez and different media.
Teams don’t work Because we only handle gadgets, we have an incrediblyg efficient machine.” The move toward consumer technology happenedsin 2007. Borges had a realization: The 20 perceng of his clientswho weren’t gadgetxs were giving him 80 percent of the So, he repositioned the firm as tech “All of a sudden, the weight was lifted off us. It just got that much And that year, we grew 74 percent,” he said. He may not be a PR guy, but Borgews knows marketing. An upstarft marketing firm he launched in 2002 handled advertising work for inMiamio Lakes. He then sold sponsorships for the Independenf MusicWorld Series.
He said general PR and consumefr technology PR arequite different. With a service industry or other product, publicistxs must write and distributepress releases, and folloqw up with the media. It can be an arduous Yet, when he sent demo CD/DVD burners or leading-edge headphones to media covering the audioor high-ensd consumer markets, the products landed on G4 TV and . Clientss have been placed on “Fox and and “The Morning Show.” Borgew has had products in two successive issuesof O, The Oprahg Magazine. One magazine did a holiday buyers’ guide and included 16 client products. Cool stuff drawes attention, he says.
Put a Balanza luggagew scale into aTV host’s or print journalist’a hands, and they’ll show it off. “It’s just, ‘Here’s the Do you want to writer about it?’” he said. High-profile placements help him secure monthly retainers rangingfrom $5,500 to $15,000, he noted. Borgex no longer serves as firm rainmaker. That task falls to Davir Hernandez, a former co-worker and director of salexs and trainingat . Borgese brought on account supervisors Matt Shumate and BrianMetcalrf – both veterans and detailed “executers” who oversee 10 accounty executives.
Borges now is looking for more Next up: a wider profile of consumer products, like the EZ Grill or the Balanzaz scale, to fuel growth beyond technology without leaving the consumer category. “We’ve been growing fast. We’ve been on a nice he said. “To grow at double digits over the next few year s may mean bringing in somenew markets. As long as it worka and we can be the bestat it, that’s what will make us
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