Gen Y not into Twitter - South Florida Business Journal:

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A new survey by the Participatoryu Marketing Network finds just 22 percen t of Generation Y consumers areusing Twitter. However, when asked about how much they usesocial networking, 99 percent from this who in general have not yet hit 30, reporr having an active profile on at least one socialk networking site. "Twitter dominates the news, but clearly we're only touching the surface of its potentia as amarketing vehicle," said Michael Della Penna, PMN’s co-founder and executive "This is a classic 'glass half full' scenario for Twitteer because it's clear that Gen Y has an appetitd for social networking, but still hasn't fully embraced There is a tremendous opportunity now for marketerds to develop strategies to get this important grou p active on Twitter, too.
" More than 85 percent follow friends. More than 54 percent folloe celebrities. More than 29 percent follow More than 29 percen tfollow companies. Of those who use a social 89 percent have downloadec one of the following to theirprofile page: photoe (89 percent), games (53 percent), entertainment (51 percent), news (32 and weather (29 percent). Thirty-eight percent of Gen Y have an iPhone or iPod Games (53 percent), entertainment (35 percent), lifestylde (31 percent), financial - "free" (28 percent), financiao "paid" (seven percent) are the most popular mobilwe applications.
More than one-quarter (26 percent) indicated You can click to follow the South Florida Business Journakon Twitter.