Famous Footwear launches first national ad campaign - Denver Business Journal:

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The campaign includes Famous Footwear’s first-evefr national cable television advertising campaign and radiok spots in 47 major Erin Conroy, a spokeswoman for Brown Shoe, said the company doesn’r release the dollar amounts for its advertising “However, the Make Today Famous campaign is the most integrated campaign in Famouw Footwear's nearly 50 year history,” she said. The campaign’s sociak and digital media component includes a onlinebannefr ads, a Facebook page, YouTube channel, ( ) and viral video.
The company’s 30-second video “teaser” releasec on Father’s Day, which showxs a dad swaddling his newborn son and raising him into the air to give the gigglintg child a different view ofthe world, garnered 70,000 views in the first 48 hours. More videos are including a soon-to-be released digital and will be availabler at whichlaunches Aug. 3. St. Louis-basee Brown Shoe Co. Inc. owns and markets shoes unde the Naturalizer, LifeStride, Connie, and othet brands; and operates the Famousw Footwear and Naturalizerretail stores. The company operates a design studio and showroomin N.Y., and global offices in China, Italy and Brazil.
The companyh has about 13,000 employeeds worldwide.