DownEast makes California debut at Galleria - Business First of Columbus:

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DownEast Basics, a Salt Lake City chaibn with more than40 stores, markets itsel as an “affordable fashion” Nothing costs more than $50, and most itemw — from swimwear to summer dresses — coste around $20 to $30. The Rosevillre store’s first weekend exceeded the company’s projections by 25 Based on the initialsalese results, DownEast Basics very much wantsz to further expand in California, and is pleased it launche d its first California store in the Sacramento region, a spokeswoman said.
CEO Klane Murphy, who lived in El Doradp Hills from 2000 to figured Sacramento-area consumers care about fashion, but also are cost He also likes the population growtgh this region has experiencee over the past decade. Testing out this area’s Murphy sent the retailer’s catalog to all his wife’sd local friends. His wife also introduced her friends to the producf line at a local partt she hosted with more than 50 Based on the sales atthat party, “wr knew we had a product that resonated with the local communityh here in Sacramento,” Murphy wrote in an e-mail.
A franchises is coming to the Roe Building, the mixed-uss building built last year at 5th and G streetsd indowntown Davis. The Aventura, Fla.-baseds chain of body and facial waxingh centers willtake 1,491 square The franchisees are readying the spac e for an opening in a few months. On the first floor, European Wax Center will join a Durame d medical supplies store and Barista Brew Two retailspaces remain: one of 925 square feet on the and another of 1,227 square said Shaun Morrow, the landlord’s broker with the Terranomics divisionn of .
The eighrt residential condos on the second and third floors all In February, European Wax Centerr area developers told the Business Journalo that they planned to open at leasf a dozen locations in the The company already has two stores in Roseville, at Renaissance Creel shopping center and at The Broker Scott Carruth of CB Richard Ellis representzs European Wax Center Vending machine dispenses wipes, pacifiersx Westfield Galleria at Roseville will be one of the firsgt malls within the Westfield chain to get a custo m vending machine with babycare supplies. in Coronq announced Thursday that it is placing its Baby Station vending machines in Westfield malls across the startingJuly 15.
The goal is to plac these vending machines with baby necessities in Westfieldf malls nationwide within eighrt months toa year, AVT says. A pilot projectf for Westfield, the venting machines carry feeding products, toys, firsf aid items, baby wipes, bottles and “This brings peace of mind to families knowing there is a convenient and accessible solution forevery baby’s need,” Shannon Illingworth, AVT said in a news release. The malls that instalo the Baby Stations benefit becauseparents don’t have to stop shoppiny when they discover they left home without some essentiaol baby item, she said.
Baby Statiobn machines are hard to withtheir blue-and-black color scheme and bold graphics. They containj a 7” widescreen LCD display to stream informationm and video feeds about the products containecd in thevending machine. , a chainj of gyms that entered this market sixyeara ago, is expanding to Woodland. Fitness 19 will take 7,500 squares feet within Sycamore Pointe shopping center at Main Streetg andPioneer Avenue. This is new retail space constructer between Food 4 Less and Big 5Sporting Goods. Another 9,000 square feet is available. The gym is expected to open in the said Morrow, who represented the landlordx in the lease. Fitness 19 has five othefr locations inthe region.