GE Oil & Gas consolidates brands - Houston Business Journal:

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The move affects , and , whichn will cease to exist as independentlhnamed companies. The brands will be shifted to theproduct names. For example, GE Oil & Gas will now sell a “VetcoGrayu fullbore subsea wellhead system,” or a “Hydrip pressure control blowout preventer.” “The whole initiative is to reallyy streamline,” said Chau Nguyen, a Houston-basedc marketing manager for drilling and which essentially is a department formed from the acquisitions of VetcoGrahyand Hydril. GE Oil & Gas acquired VetcoGrat in January 2007for $1.9 and Hydril in April 2008 for $1.
1 “We’re taking (the brand) to the produc level, holding on to the valuwe of the name but offering it through GE Oil Gas,” Nguyen said. “We’re keeping and leveraging the