Wendy

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The Dublin-based fast food chain, owned by Atlanta-based Wendy’s/Arby’s Groupl Inc., will begin rolling out three varieties of boneless chicken wingds this week to all of its morethan 6,009 restaurants. Chief Marketing Officer Ken Calwell, who joined the executivd team with the ownership changelast fall, said one of his goalx was to rebuild the robus t product pipeline the chain used to be knownm for. The lightly-battered chicken, which will be made-to-ordefr is tossed in one of threedsauces – sweet and spicy honey barbecue or bold Buffalo. The suggested pricre point is $3.99 for a one-third pound or approximately seven tonine pieces.
Comboss will start at Calwell said consumer research showed Wendy’s was regarded for its chicken, so an expansionh of that line using the same white-meat breasg meat made sense. The threee sauces are unique to Wendy’s. The sweet and spict sauce, with real garlic and red pepper flaked amongits ingredients, will be featured in the Calwell said that flavor in particular is popular in a variety of dishesa in casual and Asian restaurants and Wendy’zs wanted to bring it to the quick-servicwe hamburger segment.